"Purplebricks is a next-generation property sales and lettings business. Our new use of technology has fundamentally disrupted the existing model by giving the customer everything they've been demanding, for a fraction of the cost. 3 things that set us apart:

1) Most importantly the very best Local Property Experts who support our customers the whole way through the process from the free valuation, through photos, floor plans and advertising, conducting viewings (if required) to achieving the very best possible price.

2) State of the art MyPurplebricks software platform, giving both customer and Local Property Expert access to all the facts 24/7.

3) Heavy-weight marketing on radio & TV plus via RightMove, Zoopla & Primelocation.

We don’t have high street estate agency offices so we're able to concentrate on delivering for the customer and rewarding the very best, most highly experienced and customer focused Estate Agents in the country.

The first ‘hybrid’ estate agent in the UK. Launched in April 2014 and now the third biggest estate agency group in the country - based on annualised instructions April 2016 and management estimates of competitor numbers.

… Michael and Kenny Bruce … experience in running a successful traditional estate agency in the Midlands. …realised that with the proliferation of the internet and widespread acceptance of transacting online, customers were interacting much less with high street branches.

From October 2011 Michael and Kenny started work on the Purplebricks proposition full-time, putting in place the technology, infrastructure and people to build towards a successful launch, which took place in April 2014.

Prior to its fundraising on AIM in December 2015, the business has been funded by the Bruce brothers together with a range of investors including Paul Pindar, DN Capital and funds managed by Woodford Investment Management Ltd.

Since then the Company has expanded its market share considerably and has announced its launch into the £3.3bn Australian estate agent market.

SIGNIFICANT SHAREHOLDERS over 3 per cent (as at 17 December 2015) + Percentage:

Michael Bruce 17.03
Paul Pindar 4.46
NORTRUST NOMINEES LIMITED1 19.90 nominee for CF WOODFORD INVESTMENT FUND.
NORTRUST NOMINEES LIMITED2 8.78 nominee for WOODFORD PATIENT CAPITAL TRUST PLC.
Kenny Bruce 5.05
OLD MUTUAL GI 6.53
ARTEMIS ASSET MANAGEMENT LTD 4.43
FIL INVESTMENT INTERNATIONAL 3.41"