"We see ourselves as so much more than a shop that sells long-lasting things. We’re a movement, we’re here to stay and we’re here to change the world and how people shop forever.

BuyMeOnce Founder and CEO, Tara Button

Up until 2016, I was working in advertising. But I became uncomfortable in a job that pushed people to buy things they didn’t necessarily want or need. On my 30th birthday, I was given a Le Creuset cooking pot by my dear sister, Juliet. Le Creuset are known for their hardy heirloom cookware, and every time I used this pot, I thought, If only all my possessions were like this, I’d never have to replace anything. I could trust everything I bought not to let me down and end up as landfill. Think of the environmental benefits!

The idea stalked me for months until finally (despite having close to zero technical ability) I gave in and started building a basic website. Suddenly, my free time consisted of squinting at warranty fine print and trying to work out why most kettles die within five years.

In January 2016, a journalist found BuyMeOnce on Twitter and pitched a story to The Telegraph. Over the next few days, the article went viral and my world (and inbox) exploded. I was able to quit my job and commit to spreading the BuyMeOnce message globally.

Since then we’ve become an amazing team of six, all passionate about the BuyMeOnce mission. I’ve even hired my old boss to help me run the business, which is surreal and very awesome.

One of the most exciting news to date is my book deal with HarperCollins UK. I’ll be writing a book all about the BuyMeOnce philosophy and lifestyle. Watch out for it in Spring 2018!"