"We use emotion analytics to unlock the full potential of your videos. Using webcams and the latest computer vision and machine-learning technologies, we measure how people feel as they watch video content online. Our emotional intelligence enables brands, agencies and media companies to confidently target optimized content to the right audiences.

Our reports combine both Creative Testing and Media Planning insights to enable you to understand how consumers feel about your video content.

• Optimise Videos. With second by second emotion traces, see exactly how people react to your content - what works and where it might fall short.
• Compare Norms. See how your video performs amongst different markets, genders, or age groups as well as custom demographic segments, in order to fully optimize your targeting.
• Select Winners. The Realeyes EmotionAll® score ranks your assets – see at a glance which videos to push or pull.
• Drive Efficiency. Skew spend towards the most engaged audiences and invest in high performing content.
• Target Audiences. The score enables you to weed out the low performers and identify which demographic responds best to your video.
• Predict Performance. Capitalize on your earned media potential and inform channel split decisions based on the 1 to 10 score.

Realeyes OU (“Realeyes”) conducts market research to help improve web content and online advertising for its customers. Our proprietary software is used to track facial features of people who choose to participate in our studies and to analyse their emotional response to on-screen media.

Realeyes is established in Estonia.OFFICES: London, New York, Boston and Budapest.

FT March 2016: "SmartCap and the UK-based Entrepreneurs Fund, bringing the total financed raised by Realeyes to over $4.6m. April 2015: secured a €3.64m European Commission grant to evolve its technology and continue the mission to understand human emotions through artificial intelligence (AI). Total funds raised now stands at $10.5m."