"The Simba team, benefiting from more than 30 years experience in mattress manufacture, having sold in excess of one million mattresses, have perfected a unique combination of Simbatex, Memory Foam and 2,000 Conical Springs integrated into their five layers of comfort that means a Simba mattress intelligently shapes itself to anyone’s frame – even if they are sharing a bed with someone of an opposite build or stature.

The mattress is uniquely compressed, rolled and folded and delivered to a customer’s doorstep within 24 hours in an easy to manage 1m x 50cm x 50cm box with a 10 year guarantee. Customers also benefit from a 100-night sleep trial, so if they don't love it Simba will simply come and pick it up free of charge, removing the confusion and uncertainty associated with purchasing a mattress.

Simba have achieved ‘simplicity of sleep’ by producing only one type of mattress, perfect for all customers. All you have to do is choose between their five different sizes, Single, Small Double, Double, King and Super King.

Simba predominantly sell directly to customers online (www.simbasleep.com), but have also entered into an exclusive High St partnership with John Lewis. Simba will be on display in John Lewis’ Oxford St, High Wycombe, Milton Keynes and Cribbs Causeway (Bristol) stores and Peter Jones in Q1 2016.

In February 2016 Simba completed a £1m funding round. Made.com, Lastminute.com, and Moshi Monsters backer Tom Teichman joined Simba as chairman. Other notable investors include all three Innocent Drinks founders (exited to Coca-Cola for $500m) and Sir John Hegarty, founder of global advertising giant BBH."The Simba team, benefiting from more than 30 years experience in mattress manufacture, having sold in excess of one million mattresses, have perfected a unique combination of Simbatex, Memory Foam and 2,000 Conical Springs integrated into their five layers of comfort that means a Simba mattress intelligently shapes itself to anyone’s frame – even if they are sharing a bed with someone of an opposite build or stature."